DIE AUFGABE DES PRODUKTGESTALTERS SOLLTE NICHT DARIN LIEGEN, RUHE ZU BEWAHREN, SONDERN UNRUHE ZU STIFTEN.
Tomás Maldonado / Guy Bonsiepe
The overriding concern of product design is to create desirable and sustainable conditions for a wide range of stakeholders: end users, users, businesses, their employees, and others affected by usage, value creation, and resource consumption in a variety of ways. Some of these stakeholders are only indirectly affecting a design and its effects. Others are directly involved in design processes and ask for design services. In my opinion, desirable sustainable states also include the creation of relationships beyond the mere fulfillment of their purpose; it requires change of purpose and purpose generation. The unique position of design competence consists in offering more to the stakeholders and primarily the immediate customers than they had imagined within the scope of their wish. Innovation is inherently inherent in the new, and processes of change do not take place only at the technological level. The change of value-added processes, of consumption and living cultures as well as the associated habits of the stakeholders are seen by me as an integral part of sustainable design services for the development of novel products. For companies, concrete product innovations also embody strategic perspectives and enable them to act confidently in a dynamic market environment.
Confident formal-plasic articulation ability and the experimental handling of material form the basis for giving shape to what is desirous but not thinkable. Design competence materializes multifactorial questions and circumstances into novel, usable objects and thus reduces complexity to an individually manageable level. These objects can also be detected on the sensory-aesthetic level and, in their use, offer possibilities and potential for renewal even beyond known purpose contexts. In addition, the artifacts created within design and development processes structure interdisciplinary collaboration. The unthinkable becomes visible and arguable and, even in the early stages of primarily technology-oriented development projects, establishes sustainable solutions and products that correlate with changing consumption and production cultures.
DESIGN AND KNOWLEDGE
Design projects are always producing knowledge in different ways. In addition to a product or concept, there are always exemplary and transferable knowledge, new questions and approaches for follow-up projects. Form design, technical product design and research through design are considered as a single entity and substantiate product design as a significant innovation factor in application-oriented development projects. Parallel to the practical design work, another focus of my work is the theoretical reflection of current trends in product design. I interpret design practice and theory as interdependent and pervasive fields, which I constantly develop through a primarily design-led, research-oriented approach.
On the basis of selected projects, this website shows how innovative products were created in concrete application cases by means of design procedures. Particular attention is paid to cooperative research and development projects in which the competences of product design in an interdisciplinary context initially produce something that is not thinkable, but that which is worth looking into.